educational material production
Santa Fe, NM – September 10, 2009

Santa Fe, NM – September 10, 2009

The Fotonovela Production Company, a subsidiary of ACMA Social Marketing has received a Small Business Innovative Research grant # R43CA135999-01A1 – from the National Institutes of Health – National Cancer Institute to research the effectiveness of fotonovela health strips in Spanish language newspapers. The National Cancer Institute supports the pursuit of innovative ways to educate the public about cancer prevention and sound nutritional practices.

Popular in Latin America and Africa, fotonovelas are booklets, much like comic books, that tell stories with dialogue and photographs. Spanish speakers and other underserved populations often have trouble accessing good health information, and much of the available information does not reach Spanish speakers because the information is poorly translated and difficult to understand. The fotonovela takes complex information and makes it easier to understand through storytelling via photos and dialogue.

Prior to this Small Business Innovative Research funding award, the Fotonovela Production Company collaborated with the New Mexico Department of Health, Diabetes Prevention and Control Program and The Santa Fe New Mexican to publish a series of fotonovela health strips, the first of its kind in the United States. El mensaje de papá — “Papa’s Message” is a story about a family who loses their beloved patriarch to diabetes and he comes back as angel to give them counsel.

Ana Consuelo Matiella, president of FPC, creator of the strip and most experienced health education fotonovela producer in the United States, has teamed up with researchers to assess the receptivity of the fotonovela health strips with Spanish language readers and the commercial viability of the Spanish language health strips with Spanish newspaper publishers and commercial sponsors.

The Fotonovela Production Company invites business partners and collaborators to sponsor this innovative approach in New Mexico and other Spanish language newspapers around the country.

For more information, visit or call 505-466-8817.

About The Fotonovela Production Company:
The Fotonovela Production Company helps organizations reach their audiences by developing entertaining, easy-to-read, and multicultural educational materials that produce results. Fotonovelas convey messages on any topic through the use of stories told with photos and dialogue. Traditionally a pop culture medium in Mexico and other parts of the world, fotonovelas are easy to understand and are ideal educational tools.

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